The outside world is speculating that Microsoft is preparing to blur the line between mobile phones and PCs with a new Windows 10 phone. In addition, as early as this month, the media quoted sources as saying that Microsoft's Suface team is developing Surface phones, and is expected to be released in the second half of next year.

This year is an extremely difficult year for the Microsoft mobile phone division. According to market research firm IDC, Windows Phone sales are expected to account for only 2.2% of the smartphone market this year. Although Microsoft released the Lumia 950 and 950XL phones this year, the results have been minimal. The Nokia baggage left by the Ballmer era is very heavy. The head of Microsoft's mobile division said that Microsoft has become accustomed to the dominant position in the PC field, and the current loss in the smartphone market has made them aware of the need to adjust their strategies. Open source and open access to Microsoft software for iPhone and Android users have led to an increase in the appearance of Microsoft applications on the mobile side.
Microsoft marketing chief Chris Capossela recently joined the Windows Weekly podcast show that Microsoft is developing a smart phone with the spirit of the Surface tablet, and there are media reports that the phone will be available in the second half of next year.

Capossela said that Microsoft is very clear about its position in the mobile phone market, but has found a way to meet Microsoft fans in the next year, and is trying to succeed in the enterprise field where employees want to buy mobile phones.

Microsoft officially completed the $7.2 billion Nokia mobile phone business acquisition in April last year, following the announcement in July that it will abolish 7,800 employees and recognize nearly $7.6 billion in goodwill impairment, which is tantamount to the failure of the acquisition. In fact, the merger did not succeed in driving the momentum of Windows phones. According to market research firm Gartner's third quarter of this year, the market share of Windows phones has decreased from 3.0% last year to 1.7% this year, far behind Android. 84.7% with 13.1% of iOS.

Capossela said that Microsoft's smart phone team is planning to use the spirit of Surface to connect tablets and PCs to develop breakthrough mobile phones. Capossela did not further explain Microsoft's mobile phone strategy, nor did it confirm whether the phone will adopt the Surface brand.

The outside world is speculating that Microsoft is preparing to blur the line between mobile phones and PCs with a new Windows 10 phone. In addition, as early as this month, the media quoted sources as saying that Microsoft's Suface team is developing Surface phones, and is expected to be released in the second half of next year.

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